The ingenuity of the American entrepreneur never ceases to amaze me! The tougher times get for our country financially, the more creativity and innovation surface to cope with it. The tenacity of our great people is unequaled anywhere in the world.

John Deere is credited with the phrase, “Find a Need and Fill It” … but two men from the Holland, Michigan, area are credited with taking it to heart in a way which satisfies a lot of boaters and just may prove to be very profitable for themselves.

The two friends have created a very simple Hot Dog Stand on Pontoons. They bought a 1976 25-foot pontoon boat and 50-horse Johnson outboard last winter and have been busy rigging it with a stainless steel grill, steam tables, and a full-sized refrigerator and freezer—and the generator to run them.

They painted the pontoon and fitted it with 15-foot flags from the stern shouting “ice cream” and “hot dogs.” They recently hit the waters of Lake Macatawa, not far from Lake Michigan. They sell hot dogs, bratwurst, chips, ice cream, pop and water to boaters who pull up to order or call ahead. They’ll be able to pull up to people’s docks, as well, although Coast Guard regulations won’t allow any customers onboard.

They said they ran the gamut of official OKs, from Coast Guard to sheriff’s department to health department to townships.

Meanwhile, the two are keeping their day jobs. They plan to be open for drive-through, weather permitting, 5 to 8 p.m. Fridays and 11 a.m. to 8 p.m. Saturdays and Sundays, likely with extended days and hours on holiday weeks.

Personally, this venture makes so much sense that I struggle to understand why it hasn’t been attempted on every lake in the U.S. to some degree. It’s a great money-maker for those who initiate such a venture but also great for all of those who are served! Good luck, gentlemen and congratulations for thinking “out-on-the-lake”!

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of motivational speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management.  For more information on Harry's presentations, please call 800-886-2MAX or fill out our contact form.