I want to keep this short and sweet but very relevant to you and your concern for profits. After all, more than likely that’s one of the major reasons you’re in business.
In addition, I don’t expect you to believe what I have to say nor agree with it. However, if you’re a business person who IS concerned about costs, savings, and profits, you’ll read this article and investigate its content for relevance to your organization.
Another call came into our corporate office today asking the question we hear many times a day, every day, “How much does your training cost?” As usual, we pointed out that there is NO COST for our training. Not bad, huh? There is an INVESTMENT which is based on what you’re looking for … a half-day seminar, a full-day seminar, a seminar series, a boot camp, a keynote, a package, consulting, etc. Give us an idea of what you’re looking for, and we’ll gladly reveal the INVESTMENT you’ll need to make.
But wait! While you’re in the spirit of asking questions, consider a few of these:
- What’s it going to cost us if we DON’T train our staff to make the necessary changes to deal with the ever-growing challenges causing chaos in today’s business world?
- What’s it going to cost us if we settle for the lowest bidder we can find? We may save money but not provide the best training, tools, tips and strategies that our people need to grow, compete and succeed. Is that really saving us money? Inadequate, ineffective training at any cost is not a bargain!
- What’s the difference between a “COST” and an “INVESTMENT”? Look up the formal definitions if you must, but you know that a good investment will yield a return that will keep you productive, profitable, competitive, and successful!
- Can we spare the time to conduct training at this point? Here’s a better question. Can you afford NOT to strive for Continuous and Never-ending Improvement (CANI) for your staff at a time when your competition is doing exactly that? You’d better give that question some serious consideration!
One last question!
If you knew that productive, innovative, motivational training of your staff could do the following:
improve morale- empower your workforce
- reduce turnover
- enhance communication and teamwork
- nurture greater creativity
- provide better customer service
- increase productivity and profitability
… would you consider what you paid as a “COST” or an “INVESTMENT”?
Check media reports to find examples of what’s happening in today’s business world, and you’ll find your answer in what leading companies are doing:
- Disney is adding to the size of its parks while competitors merge, sell or close their doors.
- McDonald’s is investing a billion dollars to enhance its facilities and menu while competitors downsize, merge, sell or struggle to keep their doors open.
- The Super Bowl increases the price of a 30-second ad to a record $3.5 million.
- The Big Three automakers are reopening closed plants, building new plants, and adding employees.
At this point you might think: “Sure, these companies can do these things because they’re so successful!” Re-frame that thought as you ask: “Are they doing these things because they’re successful, OR are they successful because they’re doing these things?”
COST or INVESTMENT? The choice is yours! The decision is critical! The answer can be life-changing!
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Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2MAX or fill out our contact form. |

Most of our clients have decided to choose a creative name for the group of potential leaders they have selected for future leadership possibilities. While “Future Leaders” certainly describes the next generation of leaders, our clients have settled on a variety of creative monikers. Listed below are just a few:
In answer to several inquires regarding our recent articles on the growing focus on leadership development, I’d like to provide you with an outline of our “Future Leaders” program.
Yesterday was “National Get to Know Your Customer Day.” Prior to this special day each year, I usually write an article reminding everyone that it’s coming up and suggesting a number of things you can do to prepare for it and hopefully take advantage of it.

It took radio 38 years to reach 50 million users.
Only 70% of 18- to 34-year-olds have watched TV on the Web and only 33% have ever viewed a show on DVR/TiVo.
To ask us 10 simple questions this year via the 2010 Census, it’s going to cost an estimated $14.5 BILLION dollars! Yes, BILLION!
In one of our seminar exercises illustrating the power of the subconscious, I ask the audience, by a show of hands, how many can remember the name of their Kindergarten teacher. Without fail, at least 50% of the audience raises their hands. When you think about that, it’s remarkable! Most of those people are recalling a name from anywhere from 25 to 50 years ago! And with good reason. Many of us have very fond memories of the person who introduced us to a culture we would experience for years to come.
Showing our teacher appreciation shouldn’t be limited to a week or even a single day. However, establishing a particular time of the year for teacher appreciation helps us to remember how important teachers are in our society.
Every year the Annual North American International Auto Show acknowledges the Best Car and the Best Truck of the Year. Seldom do both designations go to the same manufacturer. This year they did. Ford Motor Company took both honors. It took NO bailout money and yet out-performed and out-produced its two competitors that took billions from taxpayers. Think about it!
John Kilpatrick of Duluth, Georgia, knew his girlfriend was flying home to Dallas for the holidays. Unbeknownst to Erin, John slyly booked a flight which departed just prior to hers allowing him to arrive in time to be at her gate when she landed. He planned a simple, “drop-to-one-knee” proposal. To make certain all went smoothly, John confided in and requested assistance from the Air Tran ticket agent. Before he knew it, the agent had enlisted the help of the pilot and flight attendant on Erin’s flight.