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The Achiever Newsletter

Attracting & Retaining Talent

By Harry K. Jones

At the AchieveMax® company, we are indeed fortunate to be exposed to a large variety of industries throughout the U.S., Canada, and Mexico as we consult, speak, and train. As a result, we have observed a rapidly-growing trend by leadership in every industry to attract and retain good people who are capable of creating and maintaining a very competitive, creative, and cutting-edge culture. 

After two decades of corporate downsizing, middle-management layoffs, merger-mania, and hostile take-overs, companies in every industry are waking up to the reality that they must make the management and motivation of their employees their number one strategic priority — or risk falling behind the competition!

Organizations are investing more time, energy, talent and dollars in this area than ever before — and with good cause. Obviously, without a responsive, top-notch workforce, it is impossible for management to fully execute and sustain a strategic plan. Without your people enthusiastically supporting your goals, your plan is likely to remain just that: a plan, and not a reality. Those who decline to invest in those areas mentioned above are certainly destined to pay even higher costs in the future. 

Today's workers are an entirely new breed: more demanding, more diverse, more technically astute, and less likely than workers of a generation ago to believe that the employer has their best interests at heart. They obviously want fair compensation. They know what they're worth and they're going to get it somewhere. However, that isn't all they want. Today's employees expect more than a job and a paycheck: 

  • they expect meaningful work;
  • they expect to be challenged; 
  • they want to see the "big picture" and know where they fit in; 
  • they require expectations and guidance;
  • they want to contribute;
  • they demand feedback; 
  • they crave on-going training (education).

These are just a few of the many demanding expectations YOU must meet if you want to attain the services of today's applicants. 

In response to client requests, the AchieveMax® company has created a 20-point checklist of Productive Culture Requirements. 

First, leadership and middle-management define, discuss, and then rate their organization on each element of the checklist. After arriving at average scores, they brainstorm to identify areas of immediate concern and develop action plans to address each area. 

Several clients have admitted that they were quite surprised at many of the areas identified for improvement and even more surprised at some of their actual scores. Plans are now being made to ask front-line employees to rate the elements. 

This feedback will not only provide targeted feedback for future action plans but will also send a message to employees of concern and action on behalf of leadership. This is just one of several steps your organization can take in attracting and retaining talent. 

Suggested Reading on This Topic

Publication Date: Summer 2000

motivational speaker Harry K. JonesHarry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services.

Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management

For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

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Custom-designed Training, Seminars, and Keynote Presentations

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Keynote and seminar speaker Harry K. Jones

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The AchieveMax® team of professional speakers celebrates its 35th year in business in 2015.
Thank you to all our customers for allowing us to "Achieve the Maximum®" for their businesses and organizations.

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