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The Achiever Newsletter

motivational speaker Harry K. Jones

Attracting & Retaining Talent

By Harry K. Jones

At AchieveMax® we are indeed fortunate to be exposed to a large variety of industries throughout the U.S., Canada, and Mexico as we consult, speak, and train. As a result, we have observed a rapidly-growing trend by leadership in every industry to attract and retain good people who are capable of creating and maintaining a very competitive, creative, and cutting-edge culture. 

After two decades of corporate downsizing, middle-management layoffs, merger-mania, and hostile take-overs, companies in every industry are waking up to the reality that they must make the management and motivation of their employees their number one strategic priority — or risk falling behind the competition!

Organizations are investing more time, energy, talent and dollars in this area than ever before — and with good cause. Obviously, without a responsive, top-notch workforce, it is impossible for management to fully execute and sustain a strategic plan. Without your people enthusiastically supporting your goals, your plan is likely to remain just that: a plan, and not a reality. Those who decline to invest in those areas mentioned above are certainly destined to pay even higher costs in the future. 

Today’s workers are an entirely new breed: more demanding, more diverse, more technically astute, and less likely than workers of a generation ago to believe that the employer has their best interests at heart. They obviously want fair compensation. They know what they’re worth and they’re going to get it somewhere. However, that isn’t all they want. Today’s employees expect more than a job and a paycheck; 

bulletthey expect meaningful work 
bulletthey expect to be challenged 
bulletthey want to see the “big picture” and know where they fit in 
bulletthey require expectations and guidance
bulletthey want to contribute 
bulletthey demand feedback 
bulletthey crave on-going training (education)

These are just a few of the many demanding expectations YOU must meet if you want to attain the services of today’s applicants. 

In response to client requests, AchieveMax® has created a 20-point checklist of Productive Culture Requirements. 

First, leadership and middle-management define, discuss, and then rate their organization on each element of the checklist. After arriving at average scores, they brainstorm to identify areas of immediate concern and develop action plans to address each area. 

Several clients have admitted that they were quite surprised at many of the areas identified for improvement and even more surprised at some of their actual scores. Plans are now being made to ask front-line employees to rate the elements. 

This feedback will not only provide targeted feedback for future action plans but will also send a message to employees of concern and action on behalf of leadership. This is just one of several steps your organization can take in attracting and retaining talent. 

Suggested Reading On This Topic 

bulletLove ‘Em or Lose ‘Em: Getting Good People To Stay by Beverly Kaye & Sharon Jordan-Evans
bullet1001 Ways To Reward Employees by Bob Nelson 
bullet1001 Ways To Energize Employees by Bob Nelson 
bullet1001 Ways To Take Initiative At Work by Bob Nelson

Harry K. Jones is a professional speaker and consultant for AchieveMax®, Inc., a firm specializing in custom-designed keynote presentations, seminars, and consulting services. Harry has appeared all over North America addressing topics such as change, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork and time management for a number of industries, including education, financial, government, healthcare, hospitality, and manufacturing. He can be reached at 800-886-2MAX or by visiting http://www.AchieveMax.com.

Publication Date: Summer 2000

If you are interested in employee retention, you might also enjoy ...

bulletEmployee Retention Training Seminar - Becoming a Choice Employer - Attracting and Retaining World-Class Employee Talent Seminar
bulletTop Employee Retention Books
bulletEmployee Retention Speakers and Training
bulletCost of an Employee Turnover
bulletAttracting and Retaining Talent
bulletBecoming a Choice Employer
bulletJust Another Buzzword?
bulletPeopleopoly - Do You Have It?
bulletT&C Federal Credit Union - Knowing What It Takes to be a Choice Employer  
bulletCanadian Business Leaders Reach Out to AchieveMax Motivational Speakers
bulletMolly Maid Takes Aim at Choice Employer Status
bulletAre You Ready to Thrive in the 21st Century?
 

 

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Motivational speaker Harry K. Jones has appeared all over North America addressing subjects ranging from stress management and thinking "out of the box" to the leadership skills and strategies required to succeed in today's competitive marketplace.

Motivational speaker Jeffrey W. Drake, Ph.D., has made many presentations on subjects ranging from communication styles and leadership styles to empowered teams and sales psychology.

Motivational speaker Kathleen J. Wheelihan has made presentations ranging from creative innovation to customer satisfaction strategies and leadership skills to teambuilding.

Melanie L. Drake focuses on the publishing and marketing sides of the AchieveMax® company.

 

For more information on our seminars and keynote presentations,
please write to or call 800-886-2MAX.
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