Observing and reacting to trends makes the difference between success and
failure in today's marketplace. Technology is shrinking time and space, giving
customers more choices and businesses more competition with lesstime to respond. Thus, speedis an emerging
trendthat impacts business in a number of ways.
In today's turbulent business world, the most profitable businesses are
those that anticipate and react quickest to customers' needs. Success means
moving more quickly than ever before. It doesn't mean pushing yourself to
work at an overstressed, breakneck pace. It does mean taking a whole new focus
and approach to working, selling, managing and leading to speed up the business.
Researchers and consultants are talking to businesses to find what does
and doesn't work in an era of accelerating change. Whether it's GE or Motorola
in manufacturing, Wal-Mart or Home Depot in retailing, or Southwest Airlines
inthe service sector, thriving businesses are practicing
some common key essentials.
Focus on the customer. Ask, listen, and respond.
Align with the future. Benchmark and prepare.
Be an innovator. In an era of rapid change, improvement
through innovation is king.
Do it with quality. It lowers costs, increases speed,
builds pride, and improves customer loyalty.
Get rapid, accurate feedback. Know what your customers,
competitors, employees, suppliers, and the market are doing. Ignorance can
be fatal.
Ability means agility. Be flexible and quick to respond
and adapt.
If it doesn't add value, don't do it. If an activity
doesn't add value, get rid of it.
Build teams, not empires. Self-directed work teams
make better, faster decisions.
Lifelong learning is everybody'sjob.
Learn how to learn and keep learning.
Just do it! Set deadlines that force you to use time
efficiently and effectively.
Harry K. Jones is a professional speaker
and consultant for AchieveMax®, Inc., a firm
specializing in custom-designed keynote presentations, seminars, and consulting
services. Harry has appeared all over North America addressing topics such as
change, customer service, creativity, employee retention, goal setting,
leadership, stress management, teamwork and time management for a number of industries,
including education, financial, government, healthcare, hospitality, and
manufacturing. He can be reached at 800-886-2MAX or by visiting
http://www.AchieveMax.com.
Publication Date: Winter 1995
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