In the last issue of The Achiever, our readers received a survey
that asked about newsletter preferences in printed and/or World Wide Web forms.
This study was conducted because, like many businesses, we wanted to know
if our customers would prefer receiving information by viewing a home page
on the World Wide Web.
The first part of the study examined the implications of indirect communication
with our customers if we had a World Wide Web site. The second part of the
study addressed our customers' preferences of company newsletters in printed
and/or World Wide Web forms. This part of the study compared customers' preferences
of printed and World Wide Web communications in terms of writing, topics,
layout and design, graphics and photos, and color.
This study was intended to help us understand which form of communication
that our customers prefer, while also giving us a better understanding of
how our current customers use the Internet. Although many of our customers
do not use the Internet, we are currently considering developing a Web site
for our customers who use the World Wide Web.
