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The Achiever Newsletter

AchieveMax® Company Seeks Customers' Information Preferences

By Melanie L.Drake

In the last issue of The Achiever, our readers received a survey that asked about newsletter preferences in printed and/or World Wide Web forms. This study was conducted because, like many businesses, we wanted to know if our customers would prefer receiving information by viewing a home page on the World Wide Web.

The first part of the study examined the implications of indirect communication with our customers if we had a World Wide Web site. The second part of the study addressed our customers' preferences of company newsletters in printed and/or World Wide Web forms. This part of the study compared customers' preferences of printed and World Wide Web communications in terms of writing, topics, layout and design, graphics and photos, and color.

This study was intended to help us understand which form of communication that our customers prefer, while also giving us a better understanding of how our current customers use the Internet. Although many of our customers do not use the Internet, we are currently considering developing a Web site for our customers who use the World Wide Web.

Publication Date: Fall 1996

Melanie L. Drake focuses on the publishing and marketing sides of the AchieveMax® company.Melanie L. Drake focuses on the publishing and marketing sides of the AchieveMax® company. AchieveMax® professional, motivational speakers provide custom-designed keynote presentations, seminars, and consulting services on change management, creativity, customer service, leadership, project management, stress management, time management, teamwork, and more. For more information on AchieveMax® custom-designed seminars and keynote presentations, please call 800-886-2MAX or fill out our contact form.

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Professional, motivational speaker Harry K. Jones presents seminars and keynote presentations on change, customer service, creativity, employee retention, leadership, stress management, teamwork, time management, and more.

Professional speaker Jeffrey W. Drake, Ph.D., presents seminars on communication styles, creative problem solving, goal setting, project management, stress management, time management, and more.

Professional, motivational speaker Kathleen J. Wheelihan presents seminar and keynote presentations on creativity, customer service, leadership, project management, teamwork, teller training, and more.

Marketing specialist Melanie L. Drake focuses on publishing and online marketing.


The AchieveMax® team of motivational speakers celebrates its 32nd year in business in 2012.
Thank you to all our customers for allowing us to "Achieve the Maximum®" for their businesses and organizations.

For more information on our seminars and keynote presentations,
please call 800-886-2MAX or fill out our form.
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