{"id":201,"date":"2009-12-09T14:00:11","date_gmt":"2009-12-09T19:00:11","guid":{"rendered":"http:\/\/www.achievemax.com\/bookreviews\/?p=201"},"modified":"2012-10-23T15:02:23","modified_gmt":"2012-10-23T19:02:23","slug":"the-brand-you-50","status":"publish","type":"post","link":"https:\/\/www.achievemax.com\/bookreviews\/the-brand-you-50\/","title":{"rendered":"The Brand You 50"},"content":{"rendered":"<p><a href=\"http:\/\/www.amazon.com\/gp\/product\/0375407723?ie=UTF8&amp;tag=achieinc&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0375407723\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-217\" title=\"The Brand You 50\" src=\"https:\/\/www.achievemax.com\/bookreviews\/wp-content\/uploads\/2009\/08\/the-brand-you-501.jpg\" alt=\"The Brand You 50\" width=\"98\" height=\"160\" \/>The Brand You 50: Or Fifty Ways to Transform Yourself from an &#8216;Employee&#8217; into a Brand That Shouts Distinction, Commitment, and Passion!<\/a><img loading=\"lazy\" decoding=\"async\" style=\"border:none !important; margin:0px !important;\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=achieinc&amp;l=as2&amp;o=1&amp;a=0375407723\" border=\"0\" alt=\"\" width=\"1\" height=\"1\" \/><br \/>\nby Tom Peters<\/p>\n<p>The White Collar Revolution is upon us, and 90% of jobs are in danger of major reconfiguration\u2014or extinction. This ground-breaking new series, Tom Peters Trilogy: The Reinventing Work Series,\u00a0aims at nothing less than a total re-invention of work (how we think about it, undertake it, bring ourselves to it). The books are in the form of &#8220;50 lists&#8221;\u2014<em>The Brand You 50<\/em>, <em>The Project 50<\/em>, and <em>The Professional Service Firm 50<\/em>. Each contains 50 essential ideas for making this revolution an opportunity for dramatic change in our own working lives.<\/p>\n<p><strong><em>The Brand You 50<\/em><\/strong><\/p>\n<p>The fundamental unit in today\u2019s economy is the individual, a.k.a. YOU!<\/p>\n<p>Someone who is savvy, informed, always learning and growing, who knows how to sell himself\/herself, and\u2014most important\u2014does work that matters!<\/p>\n<p>This book lays it all out: from designing your business card to landing jobs, from building your Rolodex to crafting an image, from transforming your skill portfolio to delivering WOW! Results every time.<\/p>\n<p><em>(This book review was originally published in\u00a02000 as one of the Top 10 Books &#8211; Edition 3.)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Brand You 50: Or Fifty Ways to Transform Yourself from an &#8216;Employee&#8217; into a Brand That Shouts Distinction, Commitment, and Passion! by Tom Peters The White Collar Revolution is upon us, and 90% of jobs are in danger of &hellip; <a href=\"https:\/\/www.achievemax.com\/bookreviews\/the-brand-you-50\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6],"tags":[],"class_list":["post-201","post","type-post","status-publish","format-standard","hentry","category-leadership-books","category-quality-books"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Brand You 50 - Book Reviews<\/title>\n<meta name=\"description\" content=\"This book review is on The Brand You 50: Or Fifty Ways to Transform Yourself from an &#039;Employee&#039; into a Brand That Shouts Distinction, Commitment, and Passion! by Tom Peters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.achievemax.com\/bookreviews\/the-brand-you-50\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Brand You 50 - Book Reviews\" \/>\n<meta property=\"og:description\" content=\"This book review is on The Brand You 50: Or Fifty Ways to Transform Yourself from an &#039;Employee&#039; into a Brand That Shouts Distinction, Commitment, and Passion! by Tom Peters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.achievemax.com\/bookreviews\/the-brand-you-50\/\" \/>\n<meta property=\"og:site_name\" content=\"Book Reviews\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/people\/Harry-Kenneth-Jones\/100001507395947\" \/>\n<meta property=\"article:published_time\" content=\"2009-12-09T19:00:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-10-23T19:02:23+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.achievemax.com\/bookreviews\/wp-content\/uploads\/2009\/08\/the-brand-you-501.jpg\" \/>\n<meta name=\"author\" content=\"Harry K. 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