{"id":206,"date":"2009-12-10T16:00:08","date_gmt":"2009-12-10T21:00:08","guid":{"rendered":"http:\/\/www.achievemax.com\/bookreviews\/?p=206"},"modified":"2012-10-23T15:01:32","modified_gmt":"2012-10-23T19:01:32","slug":"the-tipping-point","status":"publish","type":"post","link":"https:\/\/www.achievemax.com\/bookreviews\/the-tipping-point\/","title":{"rendered":"The Tipping Point"},"content":{"rendered":"

\"TheThe Tipping Point: How Little Things Can Make a Big Difference<\/a>\"\"
\nby Malcolm Gladwell<\/p>\n

Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a best-selling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street<\/em> so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning?<\/p>\n

In this brilliant and groundbreaking book, the author looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the tipping point.<\/p>\n

This book is written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message\u2014that one imaginative person applying a well-placed lever can move the world!<\/p>\n

(This book review was originally published in\u00a02000 as one of the Top 10 Books – Edition 3.)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a best-selling author? Why is teenage smoking … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-206","post","type-post","status-publish","format-standard","hentry","category-quality-books"],"yoast_head":"\nThe Tipping Point - Book Reviews<\/title>\n<meta name=\"description\" content=\"This book review is on The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.achievemax.com\/bookreviews\/the-tipping-point\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Tipping Point - Book Reviews\" \/>\n<meta property=\"og:description\" content=\"This book review is on The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.achievemax.com\/bookreviews\/the-tipping-point\/\" \/>\n<meta property=\"og:site_name\" content=\"Book Reviews\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/people\/Harry-Kenneth-Jones\/100001507395947\" \/>\n<meta property=\"article:published_time\" content=\"2009-12-10T21:00:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-10-23T19:01:32+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.achievemax.com\/bookreviews\/wp-content\/uploads\/2009\/08\/the-tipping-point.jpg\" \/>\n<meta name=\"author\" content=\"Harry K. 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