{"id":286,"date":"2009-12-15T08:00:20","date_gmt":"2009-12-15T13:00:20","guid":{"rendered":"http:\/\/www.achievemax.com\/bookreviews\/?p=286"},"modified":"2012-10-23T14:59:57","modified_gmt":"2012-10-23T18:59:57","slug":"nuts","status":"publish","type":"post","link":"https:\/\/www.achievemax.com\/bookreviews\/nuts\/","title":{"rendered":"Nuts!"},"content":{"rendered":"

\"Nuts!\"Nuts! Southwest Airlines’ Crazy Recipe for Business and Personal Success<\/a>\"\"
\nby Kevin\u00a0and Jackie Freiberg<\/p>\n

How\u2019s this for performance? Southwest Airlines has turned a profit every year since 1973, yet it maintains the lowest fares in the industry. It has never laid off an employee, regularly ranks best in customer service, and has a consistently high safety record. It is continually rated as one of the ten best companies to work for in America and the CEO and employees have all been labeled as NUTS!<\/p>\n

This book will explain how Southwest Airlines can be so NUTS and so successful at the same time. The authors describe the inner workings of one of America\u2019s biggest success stories, complete with 60 color photos. The book is conveniently divided into several different parts that emphasize various perspectives. You\u2019ll learn the history of how the culture was born, some key principles of the company\u2019s vision and culture, and how the culture is maintained and encouraged. The final section takes a more leadership-oriented perspective.<\/p>\n

You\u2019ll discover how Southwest manages problems under tight constraints and intense competition. You\u2019ll learn how they think and act \u201cout of the box\u201d to achieve faster results. You\u2019ll discover how to re-define the rules and make the impossible happen. You\u2019ll gain valuable insights into corporate recruiting and employee retention. You’ll learn to manage in difficult times, how to manage with limited resources, how to be optimistic and how to overcome heavy odds in your personal life to fulfill your dreams. You\u2019ll also laugh to yourself from cover to cover!<\/p>\n

(This book review was originally published in\u00a02000 as one of the Top 10 Books – Edition 4.)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Nuts! Southwest Airlines’ Crazy Recipe for Business and Personal Success by Kevin\u00a0and Jackie Freiberg How\u2019s this for performance? Southwest Airlines has turned a profit every year since 1973, yet it maintains the lowest fares in the industry. It has never … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-286","post","type-post","status-publish","format-standard","hentry","category-leadership-books"],"yoast_head":"\nNuts! - Book Reviews<\/title>\n<meta name=\"description\" content=\"This book review is on Nuts! 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