{"id":380,"date":"2009-12-18T08:00:52","date_gmt":"2009-12-18T13:00:52","guid":{"rendered":"http:\/\/www.achievemax.com\/bookreviews\/?p=380"},"modified":"2012-10-23T14:57:09","modified_gmt":"2012-10-23T18:57:09","slug":"a-whack-on-the-side-of-the-head","status":"publish","type":"post","link":"https:\/\/www.achievemax.com\/bookreviews\/a-whack-on-the-side-of-the-head\/","title":{"rendered":"A Whack on the Side of the Head"},"content":{"rendered":"<p><a href=\"http:\/\/www.amazon.com\/gp\/product\/0446404667?ie=UTF8&amp;tag=achieinc&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0446404667\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-396\" title=\"A Whack on the Side of the Head\" src=\"https:\/\/www.achievemax.com\/bookreviews\/wp-content\/uploads\/2009\/08\/a-whack-on-the-side-of-the-head.jpg\" alt=\"A Whack on the Side of the Head\" width=\"107\" height=\"160\" \/>A Whack on the Side of the Head: How You Can Be More Creative<\/a><img loading=\"lazy\" decoding=\"async\" style=\"border:none !important; margin:0px !important;\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=achieinc&amp;l=as2&amp;o=1&amp;a=0446404667\" border=\"0\" alt=\"\" width=\"1\" height=\"1\" \/><br \/>\nby\u00a0Roger von Oech<\/p>\n<p>Although first published in the early &#8217;80s, this masterpiece has been enhanced and revised three times to provide cutting-edge approaches to becoming more creative in both your business and personal lives. It&#8217;s back\u2014and better than ever\u2014with more bright ideas and expanding exercises to bring its famous innovation boosters to a new generation.<\/p>\n<p>Identifying the fundamentals of creative thinking, this book evolves around the ten mental locks that prevent you from being more creative. More importantly, you&#8217;ll learn how to unlock each as von Oech devotes an entire chapter to each of the ten while providing various exercises in support of his explanations.<\/p>\n<p>Over the last two decades, the author has conducted a number of creativity workshops working with imaginative people in a variety of industries and disciplines. This book contains stories, anecdotes, insights, and ideas that evolved from those workshops.<\/p>\n<p>This book should be read in combination with <em>A Kick in the Seat of the Pants<\/em> &#8230; and preferably read first. Just a suggestion. This is a book you&#8217;ll refer to often after your initial exposure.<\/p>\n<p><em>(This book review was originally published in\u00a02000 as one of the Top 10 Books &#8211; Edition 5.)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Whack on the Side of the Head: How You Can Be More Creative by\u00a0Roger von Oech Although first published in the early &#8217;80s, this masterpiece has been enhanced and revised three times to provide cutting-edge approaches to becoming more &hellip; <a href=\"https:\/\/www.achievemax.com\/bookreviews\/a-whack-on-the-side-of-the-head\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-380","post","type-post","status-publish","format-standard","hentry","category-creativity-books"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Whack on the Side of the Head - Book Reviews<\/title>\n<meta name=\"description\" content=\"This book review is on A Whack on the Side of the Head: How You Can Be More Creative by Roger von Oech.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.achievemax.com\/bookreviews\/a-whack-on-the-side-of-the-head\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Whack on the Side of the Head - Book Reviews\" \/>\n<meta property=\"og:description\" content=\"This book review is on A Whack on the Side of the Head: How You Can Be More Creative by Roger von Oech.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.achievemax.com\/bookreviews\/a-whack-on-the-side-of-the-head\/\" \/>\n<meta property=\"og:site_name\" content=\"Book Reviews\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/people\/Harry-Kenneth-Jones\/100001507395947\" \/>\n<meta property=\"article:published_time\" content=\"2009-12-18T13:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-10-23T18:57:09+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.achievemax.com\/bookreviews\/wp-content\/uploads\/2009\/08\/a-whack-on-the-side-of-the-head.jpg\" \/>\n<meta name=\"author\" content=\"Harry K. 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