{"id":836,"date":"2010-01-05T16:00:00","date_gmt":"2010-01-05T21:00:00","guid":{"rendered":"http:\/\/www.achievemax.com\/bookreviews\/?p=836"},"modified":"2012-10-23T14:46:27","modified_gmt":"2012-10-23T18:46:27","slug":"survival-is-not-enough","status":"publish","type":"post","link":"https:\/\/www.achievemax.com\/bookreviews\/survival-is-not-enough\/","title":{"rendered":"Survival Is Not Enough"},"content":{"rendered":"

S\"Survivalurvival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change<\/a>\"\"
\nby Seth Godin<\/p>\n

This author is a former Yahoo executive, a renowned speaker, a contributing editor to Fast Company<\/em> and author of Unleashing the Ideavirus<\/em> which has been downloaded more than a million times, making it the most popular ebook ever. He\u2019s been credited as being one of the world\u2019s most original thinkers and doesn\u2019t hesitate to demonstrate it chapter after chapter.<\/p>\n

Godin is the creator of the concept he declares is the description for business survival. He calls it “Zooming” and defines it as “stretching your limits without threatening your foundation.”<\/p>\n

In this book, he turns his attention to the predominant issue facing all business today: change. The result is a wide-ranging and eclectic menu of useful ideas that just about anyone looking to enhance their career, job satisfaction, and their company’s prospects would do well to consider.<\/p>\n

This book advocates making it easier for employees to initiate small changes. He makes the case that companies need to evolve more quickly in the current environment, and he identifies policies and attitudes that are conducive to more rapid evolution. Although he is obviously an original thinker, I couldn\u2019t help but notice that so many of his observations were little more than common sense.<\/p>\n

For example, he argues that most companies:<\/p>\n