J.D. Power and Associates: An Excellent Resource for Research

Who is J.D. Power and Associates and why should we value anything they have to say?

Established in 1968, J.D. Power and Associates is a global marketing information firm that conducts independent and unbiased surveys of customer satisfaction, product quality and buyer behavior. Today, the firm’s services include industry-wide syndicated studies, proprietary (commissioned) tracking studies, media studies, forecasting, and training services, as well as business operations analyses, and consultancies on customer satisfaction trends.

What makes J.D. Power consumer ratings different?

Since 1968, J.D. Power and Associates has been conducting quality and customer satisfaction research based on survey responses from millions of consumers worldwide. They represent the voice of the customer by translating survey responses from consumers and businesses into studies and reports that companies worldwide use to improve their business.

In fact, J.D. Power and Associates has developed and maintains one of the largest, most comprehensive historical customer satisfaction databases in existence, which includes feedback on the shopping, buying, and ownership experiences for a variety of products and services from a variety of industries. Although they are best known for their work with the automotive industry, they also work extensively with boats, electronics, finance, insurance, healthcare, homes, telecommunications, and travel.

Bottom Line:

J.D. Power and Associates is an excellent resource for any research you want to do in the future in any of the areas listed above. They have tremendous credentials, decades of experience, a wide network of very credible resources, and an excellent reputation for providing a vast amount of unbiased data. They base their research solely on responses from millions of consumers and business customers worldwide.

Visit their website at www.jdpower.com.

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of motivational speakers who provide custom-designed seminars, keynote presentations, and consulting services.