It had to happen. We just didn’t think it would be so soon. Shortly after General Motors became “Government Motors,” the wheels began to turn. (Get it?)

Consider the myriad issues facing GM after the events of the past year. Who, in the midst of this chaos, took time out of his or her challenging agenda to ponder the possibility that the general public would be interested in an automotive fragrance? After all, how many people do you know who immediately think “cologne” when they hear the name of General Motors?

This is not a joke. Well, it may end up being a joke, but GM is dead serious about offering what it calls “Cadillac Fragrance” for men. It has licensed a company, Beauty Contact, Inc. (a Dubai-based cosmetic company), to create a cologne which is “at once bold and sporty, yet luxurious and refined.” I know that’s what I always look for.

This new Cadillac cologne is described as having a real “guy” smell, composed with top notes of grapefruit and chamomile; middle notes of geranium, tarragon and cinnamon, and a dry-out of ebony, sweet spice, vetiver and incense. Do you think that’s happy talk for “a whiff of gasoline or the aroma of burning rubber”? With that many ingredients it sounds as though they’re going to have to package it in a keg rather than a bottle!

This unique mixture is said to “pay tribute to the opulence and extravagance of past eras, as well as the luxury and ease of today.” The line includes a spray, aftershave lotion, deodorant stick, and hair and body wash. Some products will come in translucent glass bottles with sleek metal caps. The retail price for a 100 millilitre bottle of the eau de toilette fragrance will be $73. GM plans to launch the Cadillac line in stores this fall to mark the Cadillac’s 100th anniversary.

This certainly sounds like government thinking, doesn’t it? I wonder if GM will take trade-ins or if it will come with a 50,000 mile warranty?

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of motivational speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management.  For more information on Harry's presentations, please call 800-886-2MAX or fill out our contact form.