“I Love You More Than My Dog”
“I Love You More Than My Dog”: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
by Jeanne Bliss
First of all, you’ve got to love the title! I’ve always admired those authors who could immediately grab you with a title that would make you think or want to delve between those book covers for more of that creativity! This title does just that … especially with a subtitle that reveals content I know I’ll find valuable. The photo of the adorable dog sitting in a shopping cart simply adds charm and respect for the author’s ability to relate to readers.
While many talented authors can weave a fine story based on their experience and expertise, the reader is still faced with the opinion of a single source. In this book, however, Jeanne Bliss offers a vast array of case studies to solidify her sound advice as to how to obtain and sustain customers who love you rather than just like you.
Bliss suggests five basic principles, called decisions, that companies can make that will put them on the road to having customers care about the status of the company they deal with.
She illustrates the power of these decisions by sharing examples from successful organizations which have gained distinction and respect as purveyors of exceptional service to their growing list of customers. Here are just a few: Southwest Airlines, The Container Store, Zappos, Harley Davidson, Wegmans, Netflix, Chick-Fil-A, and IKEA … to name just a few.
In today’s digitized world, the need for authentic, humane, heart-felt connection and service has never been greater. And yet, one has to search to find it. Opportunity abounds for those who really want to obtain new heights of growth and success.
Jeanne’s five decisions will lead you to drive extreme, “for life” customer loyalty in good times and bad. This book provides everyday tips, tools and strategies that you can use to understand how you make the proper decisions to become a beloved company with devoted customers.
I must warn you that the author poses MANY questions that will challenge your thinking. However, they will also provide you with a game plan to achieve superior customer service and inevitable success.
No company is recession proof and immune from dramatic shifts in the economy. We see the growing evidence of that fact almost daily. However, making the author’s five decisions will certainly provide a cushion that will increase your chances of surviving tough times, growing and retaining your customer base, while maintaining quality employees.
“I Love You More Than My Dog”: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad