The 100 Absolutely Unbreakable Laws of Business Success
by Brian Tracy
I’ll be short with this one. For more than 30 years, Brian Tracy has been teaching the world about business success via his best-selling books and audio tapes. This book is the bottom-line, cut-to-the-chase, keep-it-simple success guide. Here is a set of principles or “universal laws” that lie behind the success of business people in every kind of enterprise, large and small. These are natural laws, and they work everywhere and for everyone, virtually without exception. Every year, thousands of companies underperform or even fail, and millions of individuals underachieve, frustrated by thwarted ambition and dreams—all because they either attempted to violate or did not know these universal laws. However, ignorance of the law is no excuse!
Tracy breaks the 100 laws into eight major categories: life, success, business, leadership, money, selling, negotiating, and time management. He not only identifies and defines each, he also:
- Reveals its foundation, whether in science, nature, philosophy, or common sense;
- Provides real-life examples that show how it functions in the world; and
- Shows how to apply it to your life and work through specific questions and practical steps and exercises that anyone can use—sometimes in just minutes—to begin the journey toward greater success.
Brian Tracy has done it again, and you’ll want to take advantage of it a.s.a.p.
(This book review was originally published in 2001 as one of the Top 10 Books – Edition 7.)