While the title may be shocking at first glance, the concept is indeed profound! It may just be the decisive factor in determining the success of your organization.
All have heard about it, and most have experienced it at one time or another. What a wonderful feeling to have the unconditional love and affection that comes from loyalty. It is the highest form of friendship and the highest form of commitment. Loyal is unyielding, unrelenting, and ever faithful. True to the end.
It is with that understanding that this book is centered. So how do you get to “loyal” in the relationships with your customers? Simple—apply the principles that build loyalty in every other aspect of your life. Believe it or not, there are easy answers, but you have to work hard to achieve mastery of them. This book helps you discover those loyalty answers and the best ways to master them.
This book is an easy read laced with bullet points, lists, examples and stories from the viewpoint of cash-paying customers—some are hilarious—some will make you applaud—some will make you nauseous. All will enlighten and educate you in the fine art of creating customer loyalty. This is a must-read for every member of your organization!
(This book review was originally published in 1999 as one of the Top 10 Books – Edition 1.)