Remember New Coke, The Walt Disney Company’s aborted theme park near the Manassas battlefield or AT&T’s acquisition of the NCR Corp? Were these merely the mistakes of individual decision makers, or do they represent larger, organizational deficiencies in critical thinking? How confident are you in the collective brainpower of your organization?
The most crucial task facing any business leader in today’s brutally competitive economy is to sharpen his or hers organization’s ability to effectively solve problems, make decisions, and cut through the information clutter. In this book, Kepner-Tregoe’s CEO Quinn Spitzer, and executive Ron Evans cite the experiences and share the advice of presidents and CEOs of some of the world’s most innovative companies—organizations like Johnson and Johnson, Chrysler Corp., British Airways, and Harley Davidson, Inc.—which are successful because they capitalize on the brainpower of every employee.
Filled with practical tips and techniques and lightened with amusing real-life anecdotes, this book is an indispensable tool for sorting through the complexities of running a business today and identifying the essential skills that determine a company’s success.
(This book review was originally published in 2000 as one of the Top 10 Books – Edition 5.)