The White Collar Revolution is upon us, and 90% of jobs are in danger of major reconfiguration—or extinction. This ground-breaking new series, Tom Peters Trilogy: The Reinventing Work Series, aims at nothing less than a total re-invention of work (how we think about it, undertake it, bring ourselves to it). The books are in the form of “50 lists”—The Brand You 50, The Project 50, and The Professional Service Firm 50. Each contains 50 essential ideas for making this revolution an opportunity for dramatic change in our own working lives.
The Brand You 50
The fundamental unit in today’s economy is the individual, a.k.a. YOU!
Someone who is savvy, informed, always learning and growing, who knows how to sell himself/herself, and—most important—does work that matters!
This book lays it all out: from designing your business card to landing jobs, from building your Rolodex to crafting an image, from transforming your skill portfolio to delivering WOW! Results every time.
(This book review was originally published in 2000 as one of the Top 10 Books – Edition 3.)