The Brand You 50

The Brand You 50The Brand You 50: Or Fifty Ways to Transform Yourself from an ‘Employee’ into a Brand That Shouts Distinction, Commitment, and Passion!
by Tom Peters

The White Collar Revolution is upon us, and 90% of jobs are in danger of major reconfiguration—or extinction. This ground-breaking new series, Tom Peters Trilogy: The Reinventing Work Series, aims at nothing less than a total re-invention of work (how we think about it, undertake it, bring ourselves to it). The books are in the form of “50 lists”—The Brand You 50, The Project 50, and The Professional Service Firm 50. Each contains 50 essential ideas for making this revolution an opportunity for dramatic change in our own working lives.

The Brand You 50

The fundamental unit in today’s economy is the individual, a.k.a. YOU!

Someone who is savvy, informed, always learning and growing, who knows how to sell himself/herself, and—most important—does work that matters!

This book lays it all out: from designing your business card to landing jobs, from building your Rolodex to crafting an image, from transforming your skill portfolio to delivering WOW! Results every time.

(This book review was originally published in 2000 as one of the Top 10 Books – Edition 3.)

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

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