Before tickling our funny bones with his best-selling classic Sacred Cows Make the Best Burgers, Bob Kriegel shared his unconventional wisdom with readers via this hard-to-put-down, uniquely humorous approach to the subject of change.
In this book, the author points out that today’s business people have to turn the old rules inside out, upside down, and backwards not only to succeed, but to survive! He shows us how to unlock the creative thinker within us, to work smarter, not harder, and to explore new and different paths. You will discover how to break the rules of business—and break away from the pack.
You’ll enjoy hundreds of real-life examples of break-it thinking from the annals of Hewlett-Packard, IBM, Norwegian Cruise Lines, Apple Computer, The U.S. Olympic Team, PepsiCo., The L.A. Lakers, Procter & Gamble, Levi-Strauss, AT&T, L.L. Bean, The San Francisco 49ers, and many, many more.
You’ll laugh and learn with this must-have addition to any business library!
(This book review was originally published in 2000 as one of the Top 10 Books – Edition 5.)