Robert Lutz recently retired as vice chairman of Chrysler Corp. He has held senior management positions in four of the world’s top car companies: Ford, General Motors, BMW, and Chrysler. What else would you expect from a vegetarian who loves a good cigar, a high-achiever who didn’t graduate from high school until he was 22, a former Marine fighter pilot whose “Law Of Life” is a line from a Rolling Stones song?
In this intriguing approach to leadership, Lutz explains how and why every organization must cultivate a “split personality” combining common sense with freewheeling creativity. It defines the leader’s role in maintaining a healthy balance between the two. And it argues that a dynamic tension between them is the prime attribute that enables top-performing companies to introduce new products and achieve record profits.
(This book review was originally published in 1999 as one of the Top 10 Books – Edition 1.)