There’s a Customer Born Every Minute: P.T. Barnum’s Secrets to Business Success by Joe Vitale When many of you read the title of this book, the name P.T. Barnum more than likely came to mind immediately. This famous entrepreneur and showman is perhaps best known today for having said something very similar to this title,…
Customer Mania! It’s Never Too Late to Build a Customer-Focused Company by Ken Blanchard, Jim Ballard, and Fred Finch Here we have another must-read book to add to your corporate or personal library in your ever-growing Ken Blanchard section. There are a number of reasons to classify Blanchard’s latest contribution as a must read—not least…
Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement by Brian Tracy Here’s another book focusing on the obvious. We’ve heard it all before. In fact, as stated on the inside flap of this very book, we’ve been hearing this message from this particular author for 30 years….
Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results by Jack Mitchell Don’t panic. The author isn’t suggesting that you take his title literally. Hugging your customers, he says, has nothing to do with being touchy-feely around them and everything to do with offering them over-the-top service. His advice is hardly…
Customer Once, Client Forever: 12 Tools for Building Lifetime Business Relationships by Richard Buckingham This author, best known for co-authoring Customers for Life, makes several observations that should make you seriously consider your current state of customer service. For instance, he points out that: “In a rapidly changing business world, what was once excellent service…
Customer Winback: How to Recapture Lost Customers—And Keep Them Loyal by Jill Griffin and Michael W. Lowenstein Here we find 300+ pages dedicated to an unusual approach to the subject of customers and their contribution to your success as an organization. It’s interesting how many companies will spend an enormous amount of money, time, and energy…
The Customer Revolution by Patricia B. Seybold For most companies, the issue of customers in charge is just coming onto the radar screen. For many, it was over before they had an inkling. Patricia Seybold, author of the influential, best-selling Customers.com, makes it plain in her most recent offering, that this can be either your…
1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line by Donna Greiner and Theodore Kinni You can now have the customer-service secrets of the world’s most successful businesses right at your fingertips. The authors spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and…
Best Practices: Building Your Business with Customer Focused Solutions by Robert Hiebeler, Charles Ketteman, and Thomas B. Kelly What makes the world’s top companies so adept at providing stellar customer service? How do they meet the needs of every customer and still turn healthy profits? And, most important, how can you adapt their practices to…