Who Stole My Customer?? Winning Strategies for Creating and Sustaining Customer Loyalty by Harvey Thompson Here’s an interesting title … for a couple of reasons. The first reason, it’s a question currently being asked by a growing number of businesses across industries. The answers vary of course. I’ve heard a wide variety of responses ……
Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh For those of you who have read more than a few of the more than 200 book reviews I’ve written on our website, you know that I have a personal policy of never reviewing a bad book. I provide reviews to encourage our…
Raving Fans: A Revolutionary Approach to Customer Service by Ken Blanchard and Sheldon Bowles I don’t care if you work for a world-renowned Fortune 500 company or a small family-run business consisting of 6 employees … this 138-page book can have an enormous positive impact on every person in your organization and every customer you serve!…
“I Love You More Than My Dog”: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad by Jeanne Bliss First of all, you’ve got to love the title! I’ve always admired those authors who could immediately grab you with a title that would make you think or want to delve between those…
Earn Their Loyalty: Treating Customers and Employees Like People by Robert Brown, Ph.D. I truly enjoy storytelling as a means of learning new information, and I indeed respect any author who can do it well. In a mere 199 pages, Robert Brown has provided an intriguing story, great wisdom and has certainly done it well….
Who’s Your Gladys?: How to Turn Even the Most Difficult Customer into Your Biggest Fanby Marilyn Suttle and Lori Jo Vest I have more than 3,400 books in my personal library. It’s quite obvious I’ve read my share of what’s been offered in book stores over the years. For our book reviews section, I’ve written 201 reviews of…
Monkey Business: 7 Laws of the Jungle for Becoming the Best of the Bunch by Sandy Wight, Mick Hager, and Steve Tyink Here we have another of the numerous “mini-books” adorning book store shelves today. Three experienced consultants have combined their experience, talent and creativity to fill a mere 114 pages with a light-hearted approach…
What Clients Love: A Field Guide to Growing Your Business by Harry Beckwith Harry Beckwith is a critically-acclaimed international best-selling author, best known for his marketing classics Selling the Invisible and The Invisible Touch. He heads Beckwith Partners, a marketing and branding firm that has advised 29 Fortune 500 clients … including Microsoft, GM and Target….
The Must-Have Customer: 7 Steps to Winning the Customer You Haven’t Got by Robert Gordman and Armin Brott One of my favorite authors, “Anonymous,” once said: “You can tell whether a person is clever by his/her answers. You can tell whether a person is wise by his/her questions!” Veteran business consultant Robert Gordman believes success…